Anyone looking for L&D jobs over the past few years may have noticed a growing trend – the move away from the label Instructional Designer and move towards Learning Experience Designer.
I experienced this shift first hand after being promoted to Learning Experience Designer within my organization 9 months ago. The move uprooted me from our learning team and placed me right in the middle of our small but mighty cross-functional user experience team.
To say the transition was a challenge is a complete understatement! I very quickly had to begin applying concepts I never encountered before like design thinking, prototyping, and iteration within my content creation process. Despite the initial growing pains, I have now settled firmly into my role in Learning Experience Designer and understand the need for instructional designers to shift to a learning experience design mindset.
What is learning experience design?
I would define Learning Experience Design as the practice of creating learning experiences that enables learners to achieve a desired performance outcome. Learning Experience Design uses an iterative approach that focuses on understanding the users challenges and experiences to design iterative solutions to help solve their needs.
This doesn’t mean limiting learning experiences to formal learning that take place in a school or classroom. Quite the opposite, learning experiences can take place anywhere; at home, while working, or on the go.
Learning Experience Designers focus on the holistic learning experience and what the learner is going through. This means that rather than simply focusing on designing curriculum or instruction, the learning experience designer will consider the learner and everything they’re experiencing. They’ll then use that information to create solutions such as:
- content (what does the learner need to do in order to perform a task)
- the look and feel of the learning experience
- communication about the content
- how the learner interacts with the content
Incorporating learning experience into digital products
If you’re like me, you may not immediately think about learning experience when thinking of the design of digital products. Digital products actually offer a number of learning experiences to customers, ranging from:
- learning the interface
- learning how to interact with the product
- help & support
Before my jump to LXD, I spent nearly 3 years creating software support content for clients. This ranged from creating help videos, how to articles, getting started guides, and more. During this time, I was often brought in after the software was built to explain to users how to use the system.
My move into learning experience actually transplanted me to the beginning of the design process. Now i’m working on our UX team where we handle designing product concepts that could potentially go within our software platform. This means establishing empathy with our users, gaining an understanding of their problems, and designing solutions to help solve the challenge. My deliverables usually range from creating wireframes, user flows, low fidelity prototypes of product features, and UX content.
I’m very fortunate that my organization is a test bed for new ideas. Since the transition, I’ve been able to work on some pretty exciting projects like designing in-software user onboarding for our beta software, designing wireframes and user flows for new features, and creating support materials for a new beta product.
Overall, the past 9 months have been quite the learning experience. The change taught me how to incorporate design-thinking, user centered design, prototyping, and iteration to my approach. I’ve been forced to think more strategically about getting to the root of a users problem and identify their pain points. This has improved the speed of my design and allowed me solve our users problems quicker. In a world that is moving faster at every moment, a more strategic and agile design process will be what sets learning design apart from the pack.
Interested in learning more about learning experience? Check out these helpful resources:
- Floor, N. (2017). What is learning experience design?
- Plaut, A. (2014, January 30). Elements of Learning Experience Design
- Learning Experience Design – The Most Valuable Lessons https://www.interaction-design.org/literature/article/learning-experience-design-the-most-valuable-lessons